Our Mission

What do we mean
by clean beauty

Introducing the latest standards in skincare, formulated with pure ingredients tailored for every skin type and concern.

We challenge the conventions of clean beauty to create something radically new—through safe

Our daily essentials are designed to instantly revive your look. It all comes back to vibrancy, vivid washes of color, and a fuss-free philosophy with a focus on making your skin look and feel alive. With many of our products multi-use, for easy application on-the-go, you can make it up or make it down—we’ll always make it simple.

Vegan, Cruelty-Free

We have always used vegan and cruelty-free ingredients.

Gluten Free

Our formulas are made without gluten to suit sensitive skin types.

Paraben Free

We never include parabens, ensuring cleaner and safer products.

Packaging

We use recyclable materials and reduce excess packaging waste.

Founder Portrait
ETHICAL BEAUTY • BREAKING DOWN THE IDEA OF •
Founder / CEO

Meet Selena

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Wake Up Skin

Our daily essentials are designed to instantly revive your look

Formulated with potent botanicals and clinical actives, our essentials collection provides the foundation for a vibrant, healthy glow. Each product is meticulously crafted to nourish your skin while simplifying your daily ritual.

Daily Essentials
Transparency

Clean by Design

We don't just follow standards; we set them. Every ingredient is vetted for safety and performance, ensuring no compromises.

Product Texture
Sustainability

Kind to Earth

Our packaging is 100% recyclable. We believe beauty shouldn't leave a footprint, only a glow.

Contact Support

Still need help?

Shoot our team an email & we'll get back to you ASAP

Discover more in our FAQ

Orders are typically processed within 1-2 business days. Once shipped, you will receive a tracking number via email to follow your package's journey.

Yes, we ship to over 50 countries worldwide. Shipping costs and delivery times vary depending on your location and will be calculated at checkout.

We offer a 30-day return policy for unopened and unused products. If you are not satisfied with your purchase, please contact our support team for assistance.

Absolutely. Our formulas are dermatologist-tested and specifically designed to be gentle yet effective for all skin types, including highly sensitive skin.